Main Content

List With us

SELLER MARKETING

Marketing all properties requires a unique strategy including superb print and online materials. We believe that a home deserves the best chance to maximize its value and potential. We closely follow, consult, and advise on preparations of the home for sale.

In order to create an unforgettable first impression with buyers and brokers alike, we contract highly-trained professionals specialized in architecture to take unlimited photographs and to create narrated HD videos that are displayed online, including on our branded YouTube Channel.

Print materials are all presented in a flawless fashion, using only the best quality paper. Full-bleed 20-80 page estate books, feature sheets, and postcards will be circulated amongst qualified prospects and brokerages. A well-designed, attractive “for sale” sign with a wrought iron post is installed at the seller’s request (another great way to capture buyers already attracted to the neighbourhood as they are driving by).

We arrange an exclusive, catered brokers’ preview by invitation as one of the first tasks of the marketing strategy. This event is a great way to expose the property to specifically targeted Realtors who actively sell in the luxury niche and may have a potential client.

Following a well-thought-out strategy, online and print advertising are always prevalent and tailored to the specified target market. Examples include:

• Instagram, Facebook, LinkedIn Strategies

• Dedicated branded website for your property

• Customized email campaign – sent to the target market (location and industry specified)

Our expertise lies in matching up a unique property with its specific buyer pool. Once a successful Agreement of Purchase and Sale is negotiated, we stay in the picture to ensure the transaction is executed seamlessly.

We understand that delivering the unexpected keeps our clientele satisfied and continuously coming back to us. We look forward to helping you with your real estate needs.

SELLERS’ TIPS

Seasonality
The largest number of homes sold in March, April, May, and June in the Greater Toronto Area.

Market Conditions
If you need to move in a buyers’ market, list before buying. Conversely, in a sellers’ market, buy before selling.

The 3 Pillars of a Successful Sale
Price, PR, and Product. A fairly priced, well-presented property with proper exposure will always have the best chance of selling for the highest amount in the desired timeframe.

Marketing Strategy
Unique properties are a different breed – as such, each and every property requires its own specific marketing strategy to find the right buyer. An “assembly line” approach simply won’t do justice to the unique attributes of a world-class estate.

Buyer Targeting
Who is my buyer?  Matching up a qualified purchaser with a unique home is no small task. Know who would love the design of your home, who the location is best suited for, and whose lifestyle would be the perfect match. Be sure to ask your Realtor how he or she plans on reaching the right buyer.